Scarlett Johansson, once again the face for MNG’s fashion campaign
The American actress poses with the new MANGO designs for Spring/Summer 2010
Barcelona, 25 January 2010 – Scarlett Johansson, one of the most internationally acclaimed actresses of the moment, is once again starring in the new MANGO campaign, this time for the new Spring 2010 season.
On this occasion, the photo shoot took place in New York city, where the actress modelled the new designs of the Spanish fashion firm. Once again, Scarlett Johansson was sexy and elegant through the lens of the acclaimed photographer Mario Sorrenti, who received styling advice from Damián Sánchez, the Creative Director of MANGO. Hairstyling and make-up was provided by Bob Recine and Stéphane Marais, respectively.
The new MANGO collection combines naturalness and simplicity in its silhouettes, while experimenting with the contrasts and volumes of the lines. The result transports us to the “new look” age, in a voyage around the Mediterranean, in which the range of blues and greys combine with whites, natural tones and touches of red. This apparent “retro-marine”, where stripes and spots appear alongside each other, is transformed into an urban and contemporary look with the addition of sportswear details, owing to the technical forms or fabrics, or the comfortable and loose appearance of the garments, which, on occasions, are taken in at the waist.
Inevitably, this quest for comfort and functionality leads us to garments from the male wardrobe: more flowing suits which contrast with very feminine volumes, achieved through drapes, gathers and pleats.
To add richness to these pure lines, natural or technical fabrics and textures are used to give this look: lace, English embroidery, braiding, rafia and ribbons, which give a traditional touch far from the rustic and closer to the sophisticated.
At the same time, we encounter timeless garments such as the safari jacket which, with its romantic air, is both functional and sexy. Khaki becomes the base colour for the season, for both men and women.
During the launch of the new collection, which took place in Madrid on 11 November, Scarlett Johansson confessed: “I love working with MANGO. This is the third campaign I have done with them. The photographer, Mario Sorrenti, makes me feel very comfortable: the sessions are great fun. I see MANGO as a casual firm, with lots of combinations of garments, fresh and youthful”.
About her projects, the actress told us: “Among my projects, I have a play on Broadway, “A view from the bridge”. I am really happy, but I’m still doing rehearsals. I didn’t have time to get nervous. I don’t know what I’ll be doing in 10 years time, I cannot imagine, I suppose I’ll still be working in film and I hope I remain in good health. Although I’m an actress and a singer, I feel I am an actress above all, it’s my profession. My latest record, “Break up”, is a record by friends more than a professional one. I recorded it with Pete Yorn, who is a friend of mine. I love sharing it with people and I hope they like it”.
